When most people meet others, they search for ways to make themselves look good. The key to the 30-Second Rule is reversing this practice. When you make contact with people, instead of focusing on yourself, search for ways to make them look good.
Every day before I meet with people, I pause to think about something encouraging I can tell them. What I say can be one of many things: I might thank them for something they’ve done for me or for a friend. I might tell others about one of their accomplishments. I might praise them for a personal quality they exhibit. Or I might simply compliment their appearance. The practice isn’t complicated, but it does take some time, effort, and discipline. The reward for practicing it is huge, because it really makes a positive impact on people.
—25 Ways to Win with People – John Maxwell – The Daily Reader
TAKE THIRTY SECONDS WITH EACH PERSON YOU MEET TODAY TO ADD VALUE TO THEM.