DELL COMPUTERS SUCCESS

“When fortune smiles, embrace her.” —Thomas Fuller

New ventures are often conceived on the leading edge of technology. Such has been the case for many companies in the microcomputer industry. Even with billion-dollar companies such as IBM and AT&T leading the way, the window of opportunity often opens wide enough for even an ill-financed college student to make it big.

Michael Dell began preparing for his big opportunity as a teenager selling newspaper subscriptions. After working on a phone bank with fifty other callers and making few sales, Michael thought of a more direct approach. He began getting information about newlywed couples and contacting them directly. Sales soared.

Later, when his family bought a computer, Michael took it apart in an effort to gain an understanding of the device all the way down to the chip level. Michael believed his future was in computers, but his parents insisted that he enroll in the pre-medicine curriculum at the University of Texas in Austin.

From his dormitory, he began to set up his business, placing ads in computer magazines, assembling the machines, and shipping them to customers. Michael’s company, PC Limited, soon grew so large that he convinced his parents to let him run it full time. Within several years, his computer sales were over $100 million annually.

Using the concepts of zero defects and just-in-time inventory, Michael’s company, now Dell Computers, has kept costs down and quality high. Even though he is very sure of his business sense, Michael Dell has put together a senior management team from leading high-tech companies to ensure his firm’s continued growth.

Consider This: Watch for the window of opportunity to open. It is at that point that anyone with brains and determination can successfully compete against all the rest.

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